GM's Buick Division is Getting a Makeover, Will Only Offer Electric Vehicles by the End of the Decade
【Summary】General Motors division Buick will become a fully-electric brand by the end of the decade. The automaker also announced that the first of these new Buick EVs will debut in 2024. Buick’s future EV products will also carry the "Electra" name, drawing inspiration from the brand’s history.

General Motors division Buick will become a fully-electric brand by the end of the decade. The automaker also announced that the first of these new Buick EVs will debut in 2024.
Buick's future EV products will also carry the Electra name, drawing inspiration from the brand's history. Buick is one of GM's oldest nameplates and the Electra name seems appropriate for a luxury EV brand.
Buick is also getting a new logo to reflect its transformation into an electric-only brand. The new badge is the first significant change to the emblem since 1990. It will be mounted onto the front fascia of all Buick vehicles starting next year.
According to GM, the new badge incorporates a sleek, horizontally aligned layout that builds upon Buick's recognizable tri-shield design, which have roots in company founder David Dunbar Buick's ancestral coat of arms.
"The Buick brand is committed to an all-electric future by the end of this decade," said Duncan Aldred, global vice president, Buick and GMC. "Buick's new logo, use of the Electra naming series and a new design look for our future products will transform the brand."
In addition to the new Buick badge, the brand's updated identity will also include new typography, an updated color palette and a new marketing approach. Buick will update its physical and digital properties over the next 12 to 16 months.
Buick's future EVs will draw inspiration from the recently unveiled Wildcat EV concept. This design language will be apparent in production vehicles going forward.
"Our forthcoming products will adopt a new design language that emphasizes a sleek, dynamic and forward-looking appearance," said Sharon Gauci, executive director, Global Buick and GMC Design. "Our exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience."
Buick's new badging will debut next year.
Buick transformation will also include a more seamless connectivity experience for customers. All Buick vehicles sold in the U.S. will include three years of OnStar and a Connected Services Premium Plan. The service plan includes Wi-Fi data and OnStar safety services as standard equipment on the vehicle and included in the MSRP.
GM's transformation of Buick into an electric brand comes as sales continue to rebound. Last year was Buick's best sales year ever for its current lineup, which includes the Envision and Enclave SUVs. U.S. retail sales of Buick models were up 7.6% in 2021. GM said that nearly 73% of sales are from customers that are new to Buick.
Buick will join Cadillac as an electric-only brand by the end of the decade. Cadillac's first electric model is the Lyriq SUV, which went into production in March. The Debut Edition of the Lyriq has a starting price tag of $59,990 and is set to be delivered to the first reservation holders this summer.
-
Ford Announces the Largest Utility Agreement in the U.S. History to Assemble All of its Vehicles in Michigan Using 100% Renewable Energy by 2025
-
Lucid’s New ‘Stealth Look’ Appearance Package for the Electric Air Sedan Compliments its High Performance DNA
-
Volkswagen Announces Pricing and Styling Updates for the 2023 ID.4 Electric SUV, Which is Being Assembled in Tennessee
-
Ford Unveils the F-150 Lightning Special Service Vehicle, a Fully Electric Pickup for Police Departments
-
Volkswagen Group China Unveils its ‘Flying Tiger’ Electric Vertical Take-Off and Landing (eVTOL) Passenger Aircraft Prototype
-
Volkswagen Starts Production of the Electric ID.4 SUV in Tennessee, Presents New Competition for Tesla, GM and Ford
-
Lucid Group Hires Key Executives that Formerly Worked for Mercedes-Benz and Tesla as it Prepares for Global Expansion and Production Ramp Up
-
Volkswagen Group of America President and CEO is Appointed to Lead the Automaker's New Electric Off-Road Truck Division ‘Scout’
- Tesla is ‘Virtually Recalling’ Roughly 64,500 Model 3 Performance Sedans in the U.S. and China for a Missing Speedometer Display While in Track Mode
- Toyota’s New ‘Intelligent Assistant’ Learns Voice Commands and Gets Smarter Over Time Using Machine Learning
- Nissan’s New Lidar-based Advanced Driver Assist Technology in Development Will Automatically Intervene to Avoid Collisions
- BMW Looking to Launch a New Modular EV Platform by 2025
- U.S.-Listed Innoviz Technologies Selected as a Direct Supplier of LiDAR and Perception Software by a Major Global Automaker
- Qualcomm and its Industry Partners Demonstrate C-V2X Technology in Georgia That Ensures School Buses and Fire Trucks Never Get Stuck at Red Lights
- Ford Starts F-150 Lightning Production, Marking Another Significant Milestone for the Company
- Volkswagen CEO Believes It Will Overtake Tesla in EV Sales by 2025
- Hyundai Unveils the IONIQ 6 ‘Electric Streamliner’, its Bold Sedan With a 380-Mile Range and 18-Minute Charging Time
- Lucid Group to Integrate Wolfspeed’s Silicon Carbide (SiC) Semiconductors in the Lucid Air Sedan as Part of a New Supply Agreement