Aston Martin Will Focus On Cybersecurity First, Self-Driving Cars After
【Summary】At the Canadian International Auto Show, Aston Martin CEO Dr. Andy Palmer revealed that the automaker would reveal an autonomous car in the near future, but would be focusing its efforts on cybersecurity before doing so.
The automotive industry is being shaken up as automakers focus on making strides towards a fully autonomous future. While Ford, General Motors, Mercedes-Benz, and a few others are leading the way forward, every single automaker, even the ones that are renowned for high-end sports cars, will have to switch gears to accommodate for self-driving cars.
Keep Up Or Fall Behind
At the Canadian International Auto Show in Toronto, Aston Martin CEO Dr. Andy Palmer took the stage to unveil the automaker's latest hypercar – the AM-RB 001 (pictured above). After revealing the vehicle, Palmer took some time to discuss the future of Aston Martin, which will have to include a self-driving vehicle if it looks to keep up with the rest of the industry.
In regard to the autonomous future that automobiles are heading toward, Palmer stated that it is "no longer a question of if, but when" reports TechCrunch. Clearly, Aston Martin, which is well known for its luxurious sports cars, sees autonomous vehicles as a must-have for any automaker. As the outlet reports, Palmer offered an anecdote from his personal life, citing his children who place personal value or identity from things like apps, social networks, and mobile devices, not from getting access to an automobile.
With that in mind, and the advancements that are being made in technology, Palmer believes that Aston Martin is on path to have a self-driving car in its lineup. That may sound like bad news for sports car enthusiasts, but Palmer took some time to assure Aston Martin's fans that the automaker would still manufacture luxury sports cars. The CEO also added that "full autonomy is unlikely to be a near-term goal for a luxury sports car manufacturer," reports TechCrunch.
Cybersecurity First, Autonomy Later
Before Aston Martin gets to work on a self-driving car, the British automaker plans to focus on cybersecurity measures for the industry. Palmer believes the automotive industry needs to focus on fighting cyber attacks, which is where the CEO claims the "real battleground exists today."
Cybersecurity is one of the largest issues with self-driving vehicles, as various companies and groups have been able to hack into vehicles remotely. And Palmer wants automakers to ensure that drivers aren't behind the wheels of vehicles that are susceptible to cyber attacks. He urged automakers to understand the technology in vehicles before using customers as beta testers. Aston Martin will ensure that it has answers to connectivity issues before coming out with an autonomous car.
With a luxury automaker like Aston Martin feeling the pressure to come out with a self-driving vehicle, it's only a matter of time until other sports car companies follow suit. The question, though, remains to be seen if Palmer's words are true and sports car manufacturers shy away from self-driving cars that are fully autonomous.
Vineeth Joel Patel
Joel Patel has been covering all aspects of the automotive industry for four years as an editor and freelance writer for various websites. When it comes to cars, he enjoys covering the merger between technology and cars. In his spare time, Joel likes to watch baseball, work on his car, and try new foods
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