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Lincoln Continental Debuting All-New Head-Up Display

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【Summary】Lincoln looks to decrease accidents caused by distracted drivers by introducing all-new head-up display on 2017 Continentals.

Original KS    Apr 05, 2017 12:00 PM PT
Lincoln Continental Debuting All-New Head-Up Display

Every driver knows that texting-while-driving is dangerous, but the number of automotive accidents caused by distracted drivers continues to be a troublesome matter for police officers to deal with. As we all know, distracted driving is the practice of operating an automobile while engaging in another activity. Multitasking can lead to deadly car accidents, which is why Lincoln is instituting a brand new head-up display to help keep people's eyes on the road.

Starting sometime next month, people who buy a 2017 Lincoln Continental can enjoy the same technology that's employed by your local cinema: Digital Light Projection.

Digital Light Processing, also known as DLP, has been around since 1987. This process gives the user a configuration of micro-mirrors and then projects them onto the screen as a form of video playback. As it pertains to driving a Continental, the driver can use the DLP technology to determine how much gas remains in their car, who is calling them on their cell phone, how to change from cruise control to regular driving, etc.

Lincoln Looks Forward, Literally

Drivers can access the DLP feature by pressing the required buttons on the steering wheel, causing the information to be displayed onto the car's windshield. Lincoln project designer Anthony King says the automaker's DLP technology truly separates themselves from other competitors because they "use a DLP chip from Texas instruments, while other automakers use a different technology that doesn't get quite as bright."

Furthermore, Lincoln's DLP technology will reportedly have a more visible display in ambient lighting conditions. Lincoln claims this improved visible display won't impact drivers who wear polarized sunglasses.

The phone and navigation system information will automatically appear on the windshield once the driver starts the vehicle. Outside temperature, lane-keeping system, adaptive cruise control, fuel level, and time of day can consistently be toggled on or off.

New Tech To Avoid Car Accidents

As emphasized before, the DLP technology is a user-friendly system that allows drivers to perform certain tasks, like check how much fuel is in their vehicle, without having to look down. The point of the new technology is to reduce the amount of distracted drivers on the road. The majority accidents that are caused by distracted drivers are preventable and giving drivers access to systems greatly reduces the risk of any incidents. 

According to the National Highway Traffic Safety Administration, over 3,400 people died in 2015 from distracted driving-related accidents. The act of texting-while-driving has become a deadly epidemic, as the administration reports that approximately 660,000 drivers are using cell phones or electronic devices when behind the wheel of a car.

Lincoln's new DLP technology will allow drivers to focus on the road ahead, while simultaneously getting information on their vehicle and having access to their phones at all times. Currently, the majority of states prohibit drivers from using a cell phone while driving. But for those that have the need to constantly be in contact with their phones, the tech in the Continental gives drivers access to their phones, while keeping their hands away from their phones.

Another new piece of technology, autonomous software like the one found on the Telsa Model S, is expected to make roads safer. But there's the right way to use the system and the wrong way. And as automakers continue to pursue testing self-driving cars alongside human-operated ones, the margin for accidents is greatly increased, as shown by the incident involving one of Uber's driverless vehicles in Arizona

resource from: MotorTrend

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