On Monday, Ford Motor Co surprised the industry by announcing that the all-new F-150 Lightning electric pickup will be revealed on May 19 at a global live-streamed event from the company’s global headquarters in Dearborn, Michigan. The Lightning will be the first battery-powered F-150 pickup, and its potential is huge, not just for electric vehicles, but for the highly profitable truck and SUV segment that so far electrification has not touched.
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In the automotive space, signs of AR technology maturity include deeper applications in ADAS systems and passenger safety features. At the moment, due to the limitations of AR, automakers are only using the technology for entertainment and in controlled environments.
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