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With the F-150 Lightning, it’s Ford, Not Tesla or GM, That’s Poised Dominate the Electric Truck Market

With the F-150 Lightning, it’s Ford, Not Tesla or GM, That’s Poised Dominate the Electric Truck Market

On Monday, Ford Motor Co surprised the industry by announcing that the all-new F-150 Lightning electric pickup will be revealed on May 19 at a global live-streamed event from the company’s global headquarters in Dearborn, Michigan. The Lightning will be the first battery-powered F-150 pickup, and its potential is huge, not just for electric vehicles, but for the highly profitable truck and SUV segment that so far electrification has not touched.

Eric WalzMay 11, 2021 2:50 PM PT       

AR Technology: ADAS Systems, Automotive Training and Smart Car Development

AR Technology: ADAS Systems, Automotive Training and Smart Car Development

In the automotive space, signs of AR technology maturity include deeper applications in ADAS systems and passenger safety features. At the moment, due to the limitations of AR, automakers are only using the technology for entertainment and in controlled environments.

Michael ChengFeb 10, 2017 12:50 PM PT